A helpful resource for better understanding the Cow enum is The Secret Life of Cows. Be sure to click on the “playground” links in the discussion there on the serde crate.
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Step-by-step, how to understand the describe() function example
Consider two traits
From<String>
From<&'a str>
Cow<'a, str> implements both traits
Cow has the associated function
fn from(s: String) → Cow<'a str>
Cow has another associated function
fn from(s: &'a str) → Cow<'a str>
Consider the additional trait
Into<'a, Cow<'a str>>
String automatically implements Into, as does str, given that the From traits are implemented
Both String and str implement Into with a method of the following form
fn into(self) → Cow<a' str>
In the first four arms of the match expression, there are string literals upon which the method into() is called. We know the methods must have a return type of Cow<'static str>.
A string literal is of type &str, a shared reference to a string slice.
When applying the method into(), the string literal is dereferenced into a string slice str
Then the method into() can be applied on the str. We have already seen that this method exists.