A helpful resource for better understanding the Cow enum is The Secret Life of Cows. Be sure to click on the “playground” links in the discussion there on the serde crate.
Step-by-step, how to understand the describe() function example
Consider two traits
From<String>
From<&'a str>
Cow<'a, str> implements both traits
Cow has the associated function
fn from(s: String) → Cow<'a str>
Cow has another associated function
fn from(s: &'a str) → Cow<'a str>
Consider the additional trait
Into<'a, Cow<'a str>>
String automatically implements Into, as does str, given that the From traits are implemented
Both String and str implement Into with a method of the following form
fn into(self) → Cow<a' str>
In the first four arms of the match expression, there are string literals upon which the method into() is called. We know the methods must have a return type of Cow<'static str>.
A string literal is of type &str, a shared reference to a string slice.
When applying the method into(), the string literal is dereferenced into a string slice str
Then the method into() can be applied on the str. We have already seen that this method exists.